Bernco Media Values
No more digital sales and marketing shenanigans! In our view, the conventional agency model just doesn't cut it, particularly for small businesses. We're dedicated to providing a fresh approach that fosters alignment and growth. Here are some of the values we stand by.
They Ask, You Answer
This framework, created by Marcus Sheridan and inspired by his book, They Ask, You Answer, is the perfect solution for small businesses looking to bring their sales and marketing in-house. We provide coaching and training to help implement this proven framework, which has been utilized by businesses worldwide.
Teach You How to Fish
In the ever-evolving world of marketing, the timeless saying still holds true: "Give a person a fish, you feed them for a day. Teach them to fish, you feed them for a lifetime." The secret to sustainable success lies in empowering your small business and team to fish for themselves, rather than relying on external agencies. By taking marketing in-house, you establish perpetual independence and fuel growth for years to come.
Not Just Another Inbound Agency
To make inbound marketing work, your sales team must be fully on board. This calls for a cohesive approach between sales and marketing, and it all starts with strong leadership who is bought into the process. At Bernco Media, we spend about half our time coaching sales teams to ensure your content efforts have the maximum impact. Be wary of agencies that only cater to marketing departments, as this narrow-minded approach leads to inevitable failure.
Unique Coaching Model
Equipped with a certification in all the strategies covered by They Ask, You Answer and transformative leadership communication from Marcus Sheridan's company, Impact, Doc is your perfect partner in achieving your goals. His expertise ensures that everyone is engaged and time-efficient, so let's work together and get it done.
Leveraging Impact+
The Impact+ online learning platform and community offer the most comprehensive sales and marketing training available, specifically tailored to the principles of They Ask, You Answer. Whether you're looking to upskill your team or become certified in essential communication, marketing, and sales techniques, we've got you covered. With this platform, you'll gain the skills necessary to achieve success in your business.
Revenue Driven Case Studies
While many agencies base their case studies on individual campaigns, Bernco takes a different approach by focusing on a cultural shift that generates long-term revenue, sales, and leads. The real magic happens when leadership, sales, and marketing are aligned and working together towards a common goal, resulting in explosive revenue growth.
Honesty Is Our Policy
At Bernco Media, we value honesty and transparency when it comes to our coaching and training services. We'll always give you an upfront assessment of how your company can benefit from our program, and if it's not a good fit, we won't hesitate to tell you.
Be Your Indispensable Partner
We aspire to be more than just another agency. We aim to become your go-to partner and trusted resource. At Bernco Media, we're not interested in fleeting campaigns that come and go. We're in this for the long haul.
History of Bernco Media
In 2013, Darin "Doc" Berntson founded Bernco Media as a pioneering Inbound Marketing agency within the esteemed HubSpot Certified Partner program.
With over two decades of digital marketing expertise, working in his own family business, other business interests, and agencies, Doc's vast experience spans diverse industries, enabling him to discern what truly works and what does not.
After many years in the traditional marketing and agency world, in 2023 Bernco Media has changed.
Coaching & Training
Bernco Media is here to help small businesses implement the proven business framework of They Ask, You Answer, a framework based on the #1 best-selling book written by Marcus Sheridan, that has one obsession at its core: "What is my customer asking?" This framework is being used by thousands of businesses around the world, including B2B and B2C companies in dozens of industries.
Doc, owner of Bernco Media has worked directly with Marcus' company, IMPACT, to become certified as a coach/guide in They Ask, You Answer (TAYA). Are you ready to become the most trusted company in your space, and transform your business?
Experience You Can Trust
Darin Berntson (aka Doc) has been in the digital marketing world for over 22 years, a Certified HubSpot Partner & Trainer for 11 years, and a certified They Ask, You Answer Coach.
