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Coaching & Training Services
Coaching & Training Services
HubSpot
Company
Is They Ask, You Answer right for your business?
In this 20-minute video, Marcus Sheridan will help you determine if They Ask, You Answer is a good fit for you and your company.
Why They Ask, You Answer works
Simplicity
10 straightforward concepts that apply to every industry and can be mastered by your organization
Trust
By openly answering your customers’ questions, you’ll be seen as the voice of trust and authority in your industry.
Alignment
Your marketing and sales efforts will be unified, with common goals and objectives.
Education
Using the right content in the sales process gives you better fit, ready-to-buy customers.
Real World Results from implementing They ask, You Answer
Commercial Roofing Company Went from Online Obscurity to Owning an Industry
"In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Freight & Logistics CEO Prioritized Content Marketing, Became the Voice of an Industry, & Increased Leads by 1,300%
"We have about 3,500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5 million at this point.
Home Insulation Company Increased Leads by 2,942% & Doubled Business with New Approach
"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."
Foundation Repair Business Grows Sales by 40% in One Year With They Ask, You Answer
"If another business owner asked me, I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."
Dental Billing Company Pulls The Plug On Bad Marketing
"The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer."
Digital Curriculum Business Generates 30,000 Organic Leads Per Year
"We've had tremendous success, but if I hadn't seen Marcus Sheridan talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today."
Family-Owned Insurance Company Triples Revenue From Search
"Implementing They Ask, You Answer with IMPACT’s help has transformed my business."
Local Real Estate Business Skyrockets Website Traffic and Captures More Qualified Leads
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000 — a 1,050% increase."
Your 3-Step Plan
The Journey That Lies Ahead
To establish your business as a trusted authority, a team that is coachable, and receptive to learning, growth, and hard work is essential. This transformative journey spans 12-24 months and demands your unflinching dedication and patience. If you seek instant gratification, this program isn't for you.
Schedule a Discovery Call
Let's have a conversation to explore your business objectives, evaluate your current initiatives, and analyze your team structure to determine if coaching can help you achieve success.
Begin Your Journey
With Doc as your guide, we will embark on a journey to equip your sales and marketing teams with the confidence, mastery, and independence they need. Welcome aboard and let's dive into executing your They Ask, You Answer plan!
Get Your Desired Results
By obsessing over your customers' questions, you're radically increasing website traffic and attracting high-quality leads that your sales team adores. Your buyers are well-informed, your sales process is refined, and your profits are on the rise.
The origins of They Ask, You Answer
In 2008, Marcus Sheridan’s Pool Business Was Failing
The Great Recession was spreading, and buyers were getting nervous. With mounting cancellations, his pool business, seemed like it wasn’t going to make it. But Marcus had heard about inbound marketing, and he decided to take matters into his own hands. He set out to answer customer questions — openly and honestly — on his company website.
Question First
Each night after work, he wrote detailed and transparent answers to every common customer question, problem, and concern he had ever heard. Soon, this content started driving traffic. Then, his sales reps started using it with prospects. Potential customers far and wide found their way to River Pools’ website, attracted by Marcus’ clarity and candor. They Ask, You Answer was born.
A Movement Was Born
Now, years later, Marcus preaches the They Ask, You Answer philosophy to companies all over the world, and he has written the bestselling They Ask, You Answer, which has been named the best digital marketing book of all time by Book Authority.
Today, thousands of businesses owe their success to Marcus’ framework that starts with a simple principle: If you obsess over your customers’ questions, problems, and concerns, and if you seek to educate and build trust, customers will buy from you. After all, trust is the common currency of all business.
Certified Coaches
Marcus and the team at Impact have a goal of educating, coaching, and training 10,000 businesses around the world on how to best learn and implement They Ask, You Answer.
In 2022, the Certified Coaching Partner Program was born in order to partner with more agencies and coaches to deliver on the mission of Impact.
Each coach, including Doc, went through 6-Months of training learning how to structure effective coaching of the They Ask, You Answer framework.
Experience You Can Trust
Darin Berntson (aka Doc) has been in the digital marketing world for over 22 years, a Certified HubSpot Partner & Trainer for 11 years, and a certified They Ask, You Answer Coach.
