They Ask, You Answer Mastery
A specific coaching & training program for smaller companies, typically between $1.5M-$4M in revenue, who want to get started with They Ask, You Answer and own their marketing and sales in-house.
With Small Business Mastery, you can expect:
World Class Coaching and Training for your marketing, sales, and senior leadership teams. Within the timeframe of your agreement, your team will master all the core concepts of They Ask, You Answer, including Content Marketing. Sales Enablement, Video Marketing, HubSpot, ROI Reporting, and more.
Small Business Mastery Coaching
$5,500/mo.
Mastery in 18-Months on average
What else will I need to succeed with They Ask, You Answer Mastery?
Sales & Marketing Software
Almost all companies doing They Ask, You Answer successfully use HubSpot, Vidyard, and Semrush. For most businesses, the software budget ranges between $500-$2,000/mo
Content & Video Staff
We strongly recommend that all businesses hire a full-time content manager at the start of the engagement, and as they grow, they add a full-time videographer. Starting salaries for these positions can vary depending on your market, but we’ve seen a lot of companies hire at entry-level rates around $45,000-65,000/year each.
Video Equipment
For your videographers and video content to be successful, you’ll need proper audio equipment, a camera, lighting, and a backdrop. Depending on your needs or preferences, most businesses invest between $1,800 and $10,000 in equipment when they hire their videographer.
Optional Add-Ons
Trainings & Workshops
Having trouble getting They Ask, You Answer buy-in? Get your entire sales, marketing, and leadership team on board with an online or in-person workshop. Starting at $5,500
Sales Team Coaching
Need additional support for your sales team beyond what we cover in our coaching program? As an add-on, starting at $4,500/mo
HubSpot Consulting, & Training
You have HubSpot already, now what? Bernco Media has helped dozens of companies get up and running, and/or un-stuck in order to use the platform to its full potential. How can we hep you?
HubSpot Audits & Recommendations
As a HubSpot Certified Partner, we can help your company select the right HubSpot subscription for your needs, help you with a demo, pricing and onboarding.
Small Business Mastery Pricing FAQs
Below are a few of the questions we receive regarding our They Ask, You Answer Small Business Mastery coaching & training program.
What is a quarterly planning session?
Quarterly Planning Sessions begin after our initial kick-off meeting. Then, once every three months, we'll assess your progress, set new goals, and celebrate milestones.
What exactly does Bernco Media do?
Bernco Media is a sales and marketing training company that helps growing organizations end their dependency on outsourcing their growth. Our They Ask, You Answer framework and philosophy empowers teams to learn what it takes to win in today’s market without relying on outsourced solutions.
How does Bernco Media structure coaching?
All coaching sessions will be done online, usually over Zoom.
Your team will receive a combination of personalized 1:1 and small-group coaching. Doc, your coach, will create the right training plan and schedule for you.
Between sessions, you will be assigned homework, lessons, and courses that you will be completed online.
Does Bernco Media work with all businesses?
We’ll work with any business that wants to grow and own their success internally. With Bernco Media, learning and development come first, leading to the results you deserve.
Are there businesses that should not work with Bernco Media?
Bernco Media is not a traditional marketing agency; we are a sales and marketing training company. We coach businesses and their sales and marketing teams on how to implement a proven methodology that’s led thousands of companies to tremendous growth. If you’re a business that wants to outsource your marketing and are looking for a full-service agency, we’re not for you.
Can you work in other languages and time zones?
Maybe. Bernco Media has worked with international clients in the past. The greatest potential challenge could be the time zone difference. Bernco Media operates on UTC-6., and caching slots are between 10 AM and 4 PM MST. If scheduling proves too difficult, we can point you to another certified They Ask, You Answer coach that operates in other time zones and countries. Please keep in mind, Doc only speaks English.
What is Impact+?
Members of your team will receive access to IMPACT+ — our They Ask, You Answer community and learning platform. Impact+ is our training hub, where we will keep track of your scorecards, and where you will watch specific training material.
Limited Coaching Slots Remain
Here at Bernco Media, it is our 100% commitment to give you and your business the attention it deserves, so there are only 5 available Small Business Coaching spots available for 2024.
If this is something you are interested in, schedule your discovery call today, and let's see if sales and marketing coaching makes sense. There is no pressure selling on this call, and worst case you leave with some great ideas you can do on your own.