All businesses should know by now that having a professional and stylishly designed website is imperative for success.
However, they are wrong!
That's so 2016! There's much more to the design of a website than just what meets the eye. Web design trends, be damned!
When working with a web designer to create a website, many designers will mistakingly fall into the process of using traditional web design. The traditional web design process has proven to become a huge pit of wasted time and money. A new concept called growth-driven design is the answer to revamping the traditional web design process.
For website owners who want their websites to make them money versus just sucking money out of them, here are some of the best reasons why everyone should ditch traditional web design and opt for growth-driven design.
Non-Guaranteed Investment vs. A Guaranteed Investment
Traditionally, a website can cost thousands to tens of thousands of dollars or even hundreds of thousands of dollars upfront, and this is without knowing if you will like the designers work, or knowing if the design will help you with customer acquisition. On top of that designers, usually, do not present clients with website conversion rates or any type of user data during the sales process. They only offer a portfolio of attractive designs.
Unfortunately, the layman will think that an attractive design is enough to convert website visitors into paying customers. And this is simply not true.
With growth-driven design, the design is tightly integrated with the marketing and sales of the company, so you'll know right away if the design is going to help you make money. Growth-driven design happens a lot quicker than traditional web design because it is always adapting to real website user actions and statistics. Since this type of design is based on continuous improvement versus what may or may not happen, your investment is damn near guaranteed to prove results.
A Slow Process vs. A Fast Process
The time it takes to create a website in a traditional process is usually 3-6 months. The website design project is often over budget and not what the customer initially expected.
With a growth-driven design process, there is a systematic approach based on actual data and not subjectivity.
This allows for the website designer to launch the website quickly, be on budget and be able to continually change and improve the website all at the same time.
Risks Based on a Hypothesis vs. Validated Results
With traditional website design, the risks are often costly upfront costs, expensive maintenance fees, and having a website design that quickly becomes outdated. With growth-driven design, your website is a lot more affordable to create, launch and maintain. It also allows for the site to adapt to ever-changing marketing trends because improvement is based on actual visitor actions and not internal subjectivity.
Website design that is based on attractiveness to the business, old-fashioned ways of thinking and inefficiency will not survive current marketing trends. Website design that is efficient, continuously improving, and based off of user data will indeed add to the business's bottom line.
The first step to improving your website's design is by having a professional designer who knows growth-driven deign principles audit your website and help you build a new site focused on your customer's experience.
Until next time...