{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

How Much Does It Cost To Advertise on Instagram?

by Darin "Doc" Berntson on May 9, 2018

How Much Does It Cost To Advertise on Instagram?

Social media marketing is a complicated endeavor when it's free, but the introduction of paid advertising has it made all the more complicated. Trying to achieve digital marketing goals while staying within a budget can be difficult, but not impossible.

The cost to advertise on Instagram differs, of course, so giving the definitive answer to that question is often difficult. But here are some things to keep in mind as you wade through the different options Instagram has to offer:

1) The cost of your ad depends on your demographics

Instagram is known for its hard-to-capture demographics, and that is usually a significant decision regarding cost. Generally, an average ad cost-per-click ranges between $0.70 and $1.00. However, that range is hugely dependent on the age groups being targeted - generally, coveted demographics such as 18-24 tend to be the priciest.

2) Test your ads

The cost associated with an ad might be your focus, but there are other factors that you must look at. The investment in your ad should be spread out by testing different types of content, times, and other elements to understand what works best for your feed. Tweaking these factors might take some time, but it will help you plan a more laser-focused marketing strategy.

3) Understanding cost-per-click vs. impression

Knowing the difference between these two categories, how Instagram defines them and what works for your content is pivotal to your strategy. Essentially, what you need to ask yourself with your advertising efforts is: "Do I want people to click on this?" or "Do I want people to look at this?"

There is value in both these efforts, but knowing when to pick which option is what makes your digital marketing strategy effective.

Advertising on social media platforms such as Instagram can be difficult to surmise, especially in the beginning. To learn more about advertising on Instagram, best practices, and how to get a return on investment, contact us today.


Schedule Free Consultation with Doc

Topics: Instagram