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What is a HubSpot Partner?

by Darin "Doc" Berntson on Jun 14, 2016 7:30:00 AM

Here in Salt Lake City, I am the co-leader of the Salt Lake City HubSpot Users Group, and a few weeks back we had another world-class event, our 5th since we started them last year.

After the event, I had some folks come up and speak to me.

Two of them were existing HubSpot customers, both relatively new.

Both of them asked me "what is a HubSpot partner?"

I gasped in disbelief that they seriously had no idea, being that I am a HubSpot partner. So, in proper fashion, I have decided to answer that question here.

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Topics: Inbound Marketing, HubSpot

HubSpot Help: 6 Ways to Get the Most Out of Your HubSpot Investment

by Darin "Doc" Berntson on May 3, 2016 7:30:00 AM

HubSpot has positioned itself as the most effective marketing solution for businesses all over the world.

As TX Zhuo points out in an Entrepreneur magazine article, HubSpot has secured its reputation using one of the most effective strategies: It used its own services as proof of concept.

Now, business owners from nearly every industry use HubSpot, but if you're thinking about taking the plunge, consider the following to get the most bang for your buck.

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Topics: Inbound Marketing, HubSpot

9 Honest Reasons Why HubSpot Doesn't Work

by Darin "Doc" Berntson on Apr 12, 2016 7:13:00 AM

Just Because You Buy It, Sales May Not Come

As a certified HubSpot partner, I run into one of these two scenarios all the time.

  1. I will be talking to an existing HubSpot customer, and they will tell me flat out that HubSpot doesn't work, and they think it was a waste of money.
  2. I will be talking to a prospect (non-HubSpot user), and they will tell me that they have heard that HubSpot doesn't work. Some friend or some other software vendor told them it's too hard, or it does not get the results promised.

And you know what I say to both of them? You may be right. But... It's probably you, not the software.

Here are my 9 Honest Reasons Why HubSpot Doesn't Work.

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Topics: Inbound Marketing, HubSpot

How HubSpot Training Can Help Your Business

by Darin "Doc" Berntson on Mar 4, 2016 8:43:43 AM

 

All the chatter in the inbound and content marketing space can be deafening.

From news and advice to product pitches and newsletter blasts, it's no wonder you've got bloodshot eyes and a migraine headache from the information overload.

Hubspot, an inbound marketing and sales software, might offer the best way to find some peace. It's an all-in-one software package that cuts down on your need to switch from platform to platform. You can just manage everything from one simple interface.

Even if you are a card-carrying Mensa member, however, you cannot master all of Hubspot's intricacies in a single afternoon. Receiving some Hubspot training provides you with a solid foundation for taking advantage of all that the software has to offer.

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Topics: Inbound Marketing, HubSpot