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Are Your Inbound Leads Trapped and In Need of a Rescue?

by Darin "Doc" Berntson on Mar 28, 2017 8:30:00 AM

In a perfect world, inbound marketing works like a charm.

New prospects in your target audience are attracted to your site by great content, sign up to your list, and become customers.

Unicorns prance under rainbows, everyone holds hands and sings kumbaya, and we all live happily ever after. Unfortunately, us inbound marketers live in the real world, where we know the process isn’t always that smooth (and unicorns only exist in fantasy).

If you’ve been doing inbound for any length of time, you’ve probably experienced the sticky lead phenomenon, where prospective customers get trapped in one specific phase of the buyer’s journey like flies on inbound wax paper.

Let’s look at three common situations where inbound leads get stuck in the inbound process, then discuss how to fix them:

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Topics: Inbound Marketing

When Should You Start Advertising on Facebook? Yesterday!

by Darin "Doc" Berntson on Mar 21, 2017 8:08:00 AM

What started as a network for Harvard students has grown into a ubiquitous social network used by people in every corner of the world. Farmers, doctors, lawyers, teachers, astronauts…they’re all on Facebook.

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Topics: Inbound Marketing, Social Media

4 Tips To Convince Your Boss To Invest In Inbound Marketing

by Darin "Doc" Berntson on Mar 2, 2017 8:30:00 AM

Sometimes the toughest customer you’ll face is sitting is in an office down the hall.

Understanding a great opportunity for your business, like inbound marketing is one thing. Selling your boss on the idea is another.

You’ve done the research, checked the data and read the testimonials about how successful inbound marketing has been for others, and now you’re faced with the daunting task of convincing your boss to invest in this exciting new opportunity.

Don’t worry. Others have stood in your shoes, and you can learn a lot from their experiences.

To help you in your internal sales effort, here are four tips to convince your boss to invest in inbound marketing.

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Topics: Inbound Marketing, Content Marketing, Sales and Marketing

Five Challenges of Inbound Marketing

by Darin "Doc" Berntson on Feb 9, 2017 8:12:00 AM

For many good reasons, a lot of companies are starting to focus on inbound marketing strategies to increase visibility and get more customers.

Compared to traditional outbound marketing tactics such as advertising, inbound is more economical for businesses and, from the standpoint of prospective customers, less intrusive, more personalized, and more educational.

At the same time, inbound marketing isn't quite as easy and straightforward as it first appears. 

Let's explore just five challenges of inbound marketing.

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Topics: Inbound Marketing

Content Marketing: How to Boost Inspiration to Write Remarkable Copy

by Darin "Doc" Berntson on Feb 7, 2017 8:11:00 AM

A lot of times, sitting down at the computer does not always bring instant inspiration. Sometimes, a distraction gets in the way, or you do not know where to start when facing a new project.

In the world of content marketing, you have so many options. Whether you are working on a new eBook, a blog for the company website, or a sales email, making sure you dive into the depths of your audience is what is going to get people interested and bring customers to your website.

Here are five ways to inspire your content marketing journey from Aaron Orendorff's piece titled "20 Types of Evergreen Content that Produce Lasting Results for Your Business".

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Topics: Inbound Marketing, Content Marketing

7 Deadly Sins of Sales Enablement

by Darin "Doc" Berntson on Feb 2, 2017 7:45:00 AM

Sales Enablement, It's All The Rage Right Now.

But, what is sales enablement? According to HubSpot, to achieve success in sales and marketing, it's worth taking a second look. Could you be committing one (or more) of these sins known to kill sales enablement efforts?

Here are our 7 Deadly Sins of Sales Enablement

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Topics: Inbound Marketing, Sales and Marketing

Leveraging The Buyer's Journey With The Power Of Video Marketing (Part 2 of 2)

by Darin "Doc" Berntson on Jan 31, 2017 8:12:00 AM

In part one, I discussed complimenting a strategy (content focused on the buyer's journey: awareness stage) with a powerful tactic (video marketing) to achieve brand success.

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Topics: Inbound Marketing, Video Marketing

Leveraging The Buyer's Journey With The Power Of Video Marketing (Part 1 of 2)

by Darin "Doc" Berntson on Jan 26, 2017 8:09:00 AM

“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” —Sun Tsu

The foundation of a successful inbound marketing campaign will have a solid strategy complimented by the right tactic(s). One without the other makes achieving your bottom line goals difficult or futile.

Creating content that nurtures or leads an individual or business through the buying cycle is a trustworthy strategy. Using video as the engine that guides those people, regardless of where they are at within that purchasing cycle is a powerful tactic.

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Topics: Inbound Marketing, Video Marketing

Demand Gen vs Lead Gen: Two Gens Enter, One Gen Leaves?

by Darin "Doc" Berntson on Jan 17, 2017 8:05:00 AM

Okay, let me spoil the ending for you. No, Demand Generation and Lead Generation do not fight it out in a post-apocalyptic marketing Thunderdome, where one annihilates the other. They learn to coexist, happily and productively bringing in fresh leads, in the new utopia of a holistic inbound marketing strategy.

But why were they fighting in the first place? Well,

  • demand gen wanted to give away the company's marketing content to customers for free, but,
  • lead gen was only interested in trading the company's content for customer information.

You can see why these two strategies seem mutually exclusive, and they are if you try to treat one of them like the other or use them for the same purpose.

So let's look at the differences between demand gen vs lead gen.

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Topics: Inbound Marketing

Considering Hiring a Digital Marketing Agency vs. In-House Team?

by Darin "Doc" Berntson on Jan 12, 2017 8:15:00 AM

As a key decision maker in your organization, it's often your job to consider additional personnel decisions.

So when your small marketing team is stretched too thin you'll be faced with a major decision, should you hire additional employees to join your workforce, or would it make more sense to outsource your needs to digital marketing agency?

Both options will require a significant investment of time and money.

Below we've provided some considerations for each to help make your decision.

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Topics: Inbound Marketing

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