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4 Tips To Convince Your Boss To Invest In Inbound Marketing

by Darin Berntson on Mar 2, 2017 8:30:00 AM

Sometimes the toughest customer you’ll face is sitting is in an office down the hall.

Understanding a great opportunity for your business, like inbound marketing is one thing. Selling your boss on the idea is another.

You’ve done the research, checked the data and read the testimonials about how successful inbound marketing has been for others, and now you’re faced with the daunting task of convincing your boss to invest in this exciting new opportunity.

Don’t worry. Others have stood in your shoes, and you can learn a lot from their experiences.

To help you in your internal sales effort, here are four tips to convince your boss to invest in inbound marketing.

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Topics: Inbound Marketing, Content Marketing, Sales and Marketing

7 Deadly Sins of Sales Enablement

by Darin Berntson on Feb 2, 2017 7:45:00 AM

Sales Enablement, It's All The Rage Right Now.

But, what is sales enablement? According to HubSpot, to achieve success in sales and marketing, it's worth taking a second look. Could you be committing one (or more) of these sins known to kill sales enablement efforts?

Here are our 7 Deadly Sins of Sales Enablement

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Topics: Inbound Marketing, Sales and Marketing

Sales and Marketing Alignment: 5 Tips to Boost Your Bottom Line

by Darin Berntson on Mar 10, 2016 8:00:00 AM

In many organizations, it’s as though the sales team is out on an island by themselves.

The marketing team knows they are out there, and will throw them leads to keep the machine running, but there is little interaction between the two. When results aren’t where they need to be, the marketing team may accuse sales of being lazy and not working their “killer” leads properly, and the sales team might accuse marketing of providing crappy leads that could never end in a conversion. 

This is where the concepts of sales and marketing alignment and sales enablement come in.

It’s no secret that the sales and marketing teams in any organization are what bring in and nurture new business, but if they don’t share common goals, information, materials, assets, and support, then there will always be a disconnect and results will never be truly optimized. 

What does all this mean? It means both the sales and marketing teams need to remove their heads from their posteriors (you thought I'd say "asses" huh?), and work together in ways that may seem a little awkward at first.

Here are 5 ways to get the process started. 

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Topics: Sales and Marketing, Sales

How to Use Inbound Marketing as a Sales Enablement Tool

by Darin Berntson on Oct 20, 2015 8:00:00 AM

What Is Sales Enablement?

People understand the concept of "sales" and the concept of "enablement," but when you put those terms together, the definition is widely subject to opinion. A sales enablement team may be part of the sales department, part of the marketing department, or somewhere else entirely. But there are commonalities in the many definitions of sales enablement.

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Topics: Inbound Marketing, Sales and Marketing

Should You Use Blab For Your Business?

by Darin Berntson on Sep 5, 2015 3:47:29 PM

Have You Experienced The New Live Streaming Platform Blab Yet?

Over the last couple of weeks, a platform called Blab is taking off like wildfire. I have sat in on quite a few Blab sessions, I have joined a couple on camera, but I have yet to host one. I'll eventually get hosting one. Just been enjoying the lurking.

WTF is Blab? Blab is taking the live streaming idea that Periscope and Meercat have been doing, but added the element of additional seats for others to join in and participate in the conversation. It may be more like Google Hangouts, but it is a heck of a lot easier to use. But this post is not a review of Blab, or how it works. 

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Topics: Inbound Marketing, Content Marketing, Sales and Marketing

Create World Class Customer Experience

by Darin Berntson on Jan 7, 2014 11:22:00 AM

When it comes to brands, who do you think of that always delivers on great customer service? For me, a few big ones come to mind; Disney, Amazon, Zappos, Nordstrom and Apple to name a few.

These particular brands take “customer service” to the next level... they create an amazing customer experience!

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Topics: Sales and Marketing

Why You Should Implement Smarketing In Your Business

by Darin Berntson on Jan 6, 2014 10:43:00 AM

For as long as I can remember, sales and marketing departments have rarely gotten along.

And today, in the age of inbound marketing, it absolutely baffles me as to why companies don’t align these departments better.

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Topics: Inbound Marketing, Sales and Marketing