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Content Marketing That Always Works

by Darin Berntson on May 2, 2017 12:33:37 PM

Evergreen content is content marketing that does not expire.

At least in the short-term.

Every content marketing campaign needs to have at its core, some level of evergreen content to reliably and continually develop leads and create customers. There are even proven evergreen content formats, some of those include:

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Topics: Content Marketing

4 Tips To Convince Your Boss To Invest In Inbound Marketing

by Darin Berntson on Mar 2, 2017 8:30:00 AM

Sometimes the toughest customer you’ll face is sitting is in an office down the hall.

Understanding a great opportunity for your business, like inbound marketing is one thing. Selling your boss on the idea is another.

You’ve done the research, checked the data and read the testimonials about how successful inbound marketing has been for others, and now you’re faced with the daunting task of convincing your boss to invest in this exciting new opportunity.

Don’t worry. Others have stood in your shoes, and you can learn a lot from their experiences.

To help you in your internal sales effort, here are four tips to convince your boss to invest in inbound marketing.

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Topics: Inbound Marketing, Content Marketing, Sales and Marketing

Content Marketing: How to Boost Inspiration to Write Remarkable Copy

by Darin Berntson on Feb 7, 2017 8:11:00 AM

A lot of times, sitting down at the computer does not always bring instant inspiration. Sometimes, a distraction gets in the way, or you do not know where to start when facing a new project.

In the world of content marketing, you have so many options. Whether you are working on a new eBook, a blog for the company website, or a sales email, making sure you dive into the depths of your audience is what is going to get people interested and bring customers to your website.

Here are five ways to inspire your content marketing journey from Aaron Orendorff's piece titled "20 Types of Evergreen Content that Produce Lasting Results for Your Business".

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Topics: Inbound Marketing, Content Marketing

How Google Evaluates Your Content Marketing Efforts

by Darin Berntson on Apr 28, 2016 7:43:00 AM

Sometimes, Google's ranking algorithms seem as inevitable (and as mysterious) as the IRS.

We know we have no choice but to live in a virtual world over which Google exerts tremendous control, but we don't always understand how to work productively within Google's universe.

This is never more true than when creating content. If you spend minutes, hours, or days on a piece of content, you want your audience to find it -- ideally through Google and other search engines. However, to achieve that goal, it's essential to understand the advanced tactics Google uses to analyze and evaluate each piece of content that goes live on the Internet.

The following are some of the key considerations Google uses when deciding how to rank content through organic search.

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Topics: Inbound Marketing, Content Marketing, SEO

How to Fine Tune Your Inbound Marketing Timing

by Darin Berntson on Mar 22, 2016 8:30:00 AM

Timing Often Serves as a Business's Foremost Adversary.

You might glance at the clock hundreds of time each day, wondering how those seconds, minutes, and hours passed so quickly.

Time isn't just an element of your workday, however -- it's also a critical part of your inbound marketing campaign. It can impact not only when you release content into the wild, but also what kind of content you create.

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Topics: Inbound Marketing, Content Marketing

Running Low On Content Ideas? Answer The Public!

by Darin Berntson on Jan 6, 2016 8:30:00 AM

Content Marketing Brain Cramps Be Gone!

Are you pulling your hair out trying to dream up content marketing ideas for a blog post, eBook, video or infographic?

Answering questions your prospects or clients ask on your website leads to many great things. It helps you be the thought leader in your industry. It helps your prospects educate themselves, and in turn can help reduce the time it takes to close a sale.

Not sure where to begin? Are you in a fog, or new to your industry? Stop panicking my friend. I have a great resource for you!

All you have to do is... Ask The Seeker.

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Topics: Inbound Marketing, Content Marketing

Should You Use Blab For Your Business?

by Darin Berntson on Sep 5, 2015 3:47:29 PM

Have You Experienced The New Live Streaming Platform Blab Yet?

Over the last couple of weeks, a platform called Blab is taking off like wildfire. I have sat in on quite a few Blab sessions, I have joined a couple on camera, but I have yet to host one. I'll eventually get hosting one. Just been enjoying the lurking.

WTF is Blab? Blab is taking the live streaming idea that Periscope and Meercat have been doing, but added the element of additional seats for others to join in and participate in the conversation. It may be more like Google Hangouts, but it is a heck of a lot easier to use. But this post is not a review of Blab, or how it works. 

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Topics: Inbound Marketing, Content Marketing, Sales and Marketing

How Much Does Inbound Marketing Cost?

by Darin Berntson on Nov 11, 2014 10:09:19 AM

One question I get in every conversation about inbound marketing is: How much does it cost? And every time I answer them the same way "it depends".

Look, there is no cookie cutter or plug and play approach when it comes to pricing inbound marketing for a prospective client, and if anyone tells you otherwise, run! Every situation is different as no business is starting out at the same place. 

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Topics: Inbound Marketing, Content Marketing, Social Media, SEO, Email Marketing

The 3 Stages Of Your Buyer's Journey

by Darin Berntson on Jul 30, 2014 1:01:29 PM

Your Future Customers May Not Be Ready To Buy, Right Now.

Whenever I talk to a business owner about content marketing and inbound marketing methodologies, one of my favorite topics is “The Buyers Journey” and how it relates to being discovered online, lead generation and increasing revenue all while decreasing cost of customer acquisition (COCA).

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Topics: Content Marketing

How Long Should My Blog Posts Be?

by Darin Berntson on Jan 5, 2014 11:30:00 AM

This is a common question I get asked when I speak with anyone about inbound and content marketing. Depending on the situation, the person asking is either new to blogging and has no idea, or maybe they have been at it for a while and have heard a few different answers.

In either case, this is what I tell them.

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Topics: Content Marketing