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Leveraging The Buyer's Journey With The Power Of Video Marketing (Part 2 of 2)

by Darin "Doc" Berntson on Jan 31, 2017 8:12:00 AM

In part one, I discussed complimenting a strategy (content focused on the buyer's journey: awareness stage) with a powerful tactic (video marketing) to achieve brand success.

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Topics: Inbound Marketing, Video Marketing

Leveraging The Buyer's Journey With The Power Of Video Marketing (Part 1 of 2)

by Darin "Doc" Berntson on Jan 26, 2017 8:09:00 AM


“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” —Sun Tsu

The foundation of a successful inbound marketing campaign will have a solid strategy complimented by the right tactic(s). One without the other makes achieving your bottom line goals difficult or futile.

Creating content that nurtures or leads an individual or business through the buying cycle is a trustworthy strategy. Using video as the engine that guides those people, regardless of where they are at within that purchasing cycle is a powerful tactic.

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Topics: Inbound Marketing, Video Marketing