{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Content Marketing For Consumers - Not The Joneses

by Darin "Doc" Berntson on June 19, 2018

Content Marketing For Consumers - Not The Joneses

Write for Your Customer - Not You.

Content Marketing is not about what you like, nor is it about keeping up with the Joneses within your industry. It is about finding original and expressive ways to link your brand with relative potential consumers.

The one thing that all industries and niches have in common is competition. No matter how fierce an industry, it falls upon that brand to present distinctive reasons why they are better than their competitors. Content Marketing and Inbound Marketing as a whole allows you to display those differences in creative ways.

Your content marketing message must have a strategy behind it. A strategy that informs and or benefits, not one that sounds or looks good. Continuously focusing on the features of your product or services looks and sounds good. And though features need to be recognized, they are still just noteworthy. Content creation and marketing that focuses on the benefits of a product or service are advantageous to both current and potential consumers. That is newsworthy.

It is up to you, as an individual or a brand to find and deliver concise and well-informed information, facts, and ideas.

Your efforts of creating content should have the end goal of gaining trust. The trust will grow sales, profits, and a brand. As with most things in life, gaining confidence takes time. How long depends on the quality and consistency of your company message and even more importantly the quality of the product or service itself.


What you like or what your peers like is irrelevant when the subject is content marketing for your business. What matters is solving the needs of your current and potential customers. Trust in your brand will come from concentrating on those needs by informing and showcasing the benefits of using your products or services. Appearance is nothing, and reality is everything. Write for your customers, not you.

To get more information on how our no-nonsense approach to inbound marketing can benefit your company, please contact us anytime for a free assessment.

Schedule Free Consultation with Doc

Topics: Content Marketing