{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Content Marketing: How to Boost Inspiration to Write Remarkable Copy

by Darin "Doc" Berntson on February 7, 2017

Content Marketing How to Boost Inspiration to Write Remarkable Copy.png

A lot of times, sitting down at the computer does not always bring instant inspiration. Sometimes, a distraction gets in the way, or you do not know where to start when facing a new project.

In the world of content marketing, you have so many options. Whether you are working on a new eBook, a blog for the company website, or a sales email, making sure you dive into the depths of your audience is what is going to get people interested and bring customers to your website.

Here are five ways to inspire your content marketing journey from Aaron Orendorff's piece titled "20 Types of Evergreen Content that Produce Lasting Results for Your Business".

1) Start your piece with a statistic and its consequence.

Citing Orendorff's list at number five, this is an excellent way to avoid content overload. There are mounds of pieces out there that are all too much alike, so start by asking yourself "what piece of factual information is going to stir my audience up?"

2) Give the readers a history lesson.

This falls at number sixteen on Orendorff's list. He stated that while not many people desire a history lesson, making it visually pleasing will make it more interesting to everyone. It's a great starting point and may kickstart an idea rolling around in your mind.

3) Give your readers a "single greatest tip."

Focus on something and then make that "one thing" desirable to your readers. Analyze it differently and offer them something they have never seen before. This comes in at number seventeen on the list.

4) Who influenced your thought process? Reference them.

On number thirteen of the Evergreen list, Orendorff talks about how to influence your ideas by piggybacking on others and referencing them. A lot of times, redirecting your readers can help them learn more about what you are writing about.

5) Think about what could go wrong if your product/service is not used, and write about that.

On number four from the list, Orendorff mentions that looking at the worst possible scenario means you have an opportunity to show off your expertise and tell a story. Telling a story is a great way to engage the reader and create a bigger attachment with your audience.

Hopefully, this list has guided a few starting points for you if you are having trouble getting that content marketing going. For more inspiration, check out the full Aaron Orendorff article.

Until next time...


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Topics: Inbound Marketing, Content Marketing