All the chatter in the inbound and content marketing space can be deafening.
From news and advice to product pitches and newsletter blasts, it's no wonder you've got bloodshot eyes and a migraine headache from the information overload.
Hubspot, an inbound marketing and sales software, might offer the best way to find some peace. It's an all-in-one software package that cuts down on your need to switch from platform to platform. You can just manage everything from one simple interface.
Even if you are a card-carrying Mensa member, however, you cannot master all of Hubspot's intricacies in a single afternoon. Receiving some Hubspot training provides you with a solid foundation for taking advantage of all that the software has to offer.
Understand the Data
Get excited instead of confused when confronted with a pie chart or a list of ratios.
One of Hubspot's advantages is its ability to break down website traffic and other data into useful analytics. However, if you don't know what those numbers and graphs mean, they are little more than white noise. Plus, you are paying for a service that you can't use to your advantage.
Hubspot training provides you with critical insights and information to help you better understand your website's performance. If you don't know what a funnel report is or if you are confused about how your email analytics and CTA (call-to-action) reporting relate to one another, look for an experienced Hubspot expert to help you make sense of all of that data.
Figure Out How to Boost Conversions
Everyone loves to brag about their conversion rates. Unfortunately, some business owners don't even understand what a conversion is -- let alone how it impacts their business models.
Even if you know the definition of a conversion rate, do you know how to improve it? Hubspot offers several tools to help you maximize CTAs and boost sales, but you can't take advantage of them if you don't know how to leverage them properly.
A Hubspot-trained professional can show you how to increase conversions without much extra effort on your part. Since Hubspot offers highly automated tools, you can spend most of your time fostering relationships with customers, increasing brand loyalty, and developing new products and services.
Make Your Content Smarter
You've heard of smartwatches, smartphones, smart thermostats -- but what about smart content? The concept is the same: produce content that seems to think for itself (though Hubspot powers it).
With the right training, you can learn how to generate content that targets consumers in the particular stage of their buyer's journeyor with specific interests in a given subject. You won't waste time delivering content to people who are not ready, willing, or able to consume, or act on it.
The Internet is flooded with content on websites, in social media, and through email. The last thing you want to do is annoy potential customers, but you can avoid it with smart content. You just need to learn how to use it effectively.
Shorten the Learning Curve
Any time you use a new piece of software or a new tool, there's a certain amount of time required to master it. Everyone learns at a different pace. Mastering Hubspot could take weeks, months, or even years if you attempt it on your own.
Receiving some Hubspot training shortens the learning curve and allows you to implement its tools faster. After all, you don't want to grow your business next week, next month, or next year. You want to see results right now -- or as close to right now as possible.
Think of training as a shortcut. Instead of spending numerous frustrated hours combing through blog posts and skimming manuals, you can dive right into the heart of the software and extract the tools that will benefit your business the most.
Your competition isn't putting their marketing efforts on hold. Why should you?
Delight Your Customers
Hubspot uses a unique inbound marketing methodology to help their customers convert more leads and increase brand awareness: attract, convert, close, delight.
It sounds simple, but each of these four stages involves a multitude of marketing efforts designed to attract visitors, close sales, convert customers, and -- perhaps most importantly -- delight your audience.
Hubspot's approach to inbound marketing has garnered rave reviews from industry experts, but understanding each stage only scratches the surface of its power. If you want to truly delight your customers, you'll need the training to get to that point. Otherwise, you'll have to take the guess-and-check approach, which adds time and energy to the expenditures on your marketing campaign.
Convert From Other Platforms
One of Hubspot's primary benefits is its ability to consolidate your inbound marketing strategy in one place. You don't have to use one platform for your blog, another to manage your social media accounts, and another to keep track of your email newsletter. It is all in the Hubspot toolset.
If you've used other platforms in the past, it can be confusing and time-consuming to migrate successfully. Consulting with a Hubspot expert can help you prevent mistakes and speed up the process.
Landing That New Customer Is Just The Beginning
You already know that your job isn't over once a customer clicks the "buy" button. Customer tracking and nurturing are just as important after you close the sale because you want to inspire repeat purchases as well as referrals.
Hubspot excels in this space, but only if you know how to use its built-in tools. Since customer retention has become one of the most important metrics to track in business, you don't want to leave it up to chance.
We are Inbound Marketing and Hubspot Partner Certified, which means we are intimately familiar with the ins and outs of HubSpot. We know it can get frustrating to learn this software, so we hope you'll consider taking advantage of some of our training options so you can see results right away.
Until next time,
In the meantime, schedule a free inbound marketing assessment. No tricks, no gimmicks, no hard-sale pitches.
We'll help you figure out the next steps to take on your road to marketing success.