At a recent Salt Lake City HubSpot Users Group Event, a question came up about what is Google AMP, and why would you want to use it.
So, I figured, let's address that question right here on the blog.
The “AMP” in Google AMP is an acronym for “accelerated mobile pages.” Introduced by the search engine giant in early 2016, AMP streamlines web pages and allows them to load faster on mobile devices like smartphones—four times faster according to some analysts.
That sounds great. But what does it mean for businesses trying to enhance their inbound marketing campaigns with more and better-qualified leads? Do you really need AMP?
Here are three things you need to know about Google AMP:
Your customers will have a better experience on their mobile devices:
According to Hubspot, about one-third of all online sales takes place on mobile devices. But half of all online consumers will leave a web page that takes more than a couple seconds to load. Whether your goal is lead generation or online sales, AMP will load your web pages faster, increasing customer engagement and satisfaction.
AMP will improve search engine rankings:
Although Google doesn’t use AMP as a ranking factor, faster loading pages, higher click rates and lower bounce rates are. That’s why half of SEO professionals in a recent SEO Powersuite survey expect AMP to have a significant effect on mobile search rankings.
AMP will enhance your brand:
Your brand is all about establishing trust and delivering relevant, informative content. When you use AMP, your customers will see you as innovative, and a leader in your business and that increases trust. At the same time, you’ll be able to distribute new content more efficiently and faster, giving customers the information they need quickly and effectively.
When it comes to inbound marketing, success is all about employing the full range of marketing strategies to acquire and nurture more and better leads, from responsive design to content marketing to social media campaigns. Think of AMP as one more resource in your inbound marketing toolbox, improving your customers’ mobile experience, enhancing SEO and building your brand.
PS: Are you a HubSpot user who publishes your blog posts on the HubSpot blog platform? If so, you can enable the AMP feature with just one click.
Until next time,