Skip to main content

«  View All Posts

Content Marketing Is An Investment

May 11th, 2018 | 2 min read

By Darin "Doc" Berntson

Content Marketing Is An Investment

We all know how investments work. You take some money (typically thought of as a seed), and you put it into an investment. Whether you invest in a certificate of deposit or real estate, you give it to a start-up business, or you make it part of a mutual fund, the idea is that this seed is going to grow. The longer you leave that seed in, the more profits you'll see from it. And if you take it out before it's given a chance to grow, then you might not see any noticeable return on investment.

If you're going to try your hand at content marketing, that's the mindset you should have when you come at it.

Content Marketing Isn't A Get-Rich-Quick Scheme

Content marketing is all about creating something of value to win the goodwill of your potential audience. But it's important to remember that you aren't just making a single piece of content. Often you're making a well-planned series of content, all connected by a theme, and the hope that your audience is going to like them or find it helpful. Whether it's a series of kitchen tips from the chefs in your restaurant or reaction videos of movie critics at your local theater, your content has to keep coming to keep your audience following you and eventually buying.

Making that kind of content takes planning, time, dedication, and effort. Most importantly, though, it's an investment. Because it will take time to grow your total pool of content, and for it to attract an audience and meet them where they are in the buyer's journey. And, like any investment, you need to give it time to work its magic. Because your first piece of content might get a decent amount of attention, but it won't necessarily translate into purchases right away. Because you're not necessarily trying to make sales with your content... you're trying to build a relationship with your audience. You're getting them to trust you, and value you. You are, subtly, influencing them to be predisposed to your brand and to listen to what you have to say, and at some point become a customer.

That way, in the future, when you tell people how to buy from you, they'll actually do so. But you need to build up that rapport through your content. So be patient... conversions will happen. Not quickly, and not all at once, but they will come as long as you keep the right content coming.

For more advice on how you can get the most out of your content marketing strategy, contact us today!

Darin "Doc" Berntson

Owner/Head Coach @ Bernco Media. Digital sales & marketing since 1997. Passion for teaching companies to be the most trusted voice in their space. They Ask, You Answer Certified Coach & HubSpot Certified Partner & Trainer. Reversed Type 2 Diabetes doing KETO. Wears Mickey Mouse Daily. Daydreaming of next Disneyland Trip.