Evergreen content is content marketing that does not expire.
At least in the short-term.
Every content marketing campaign needs to have at its core, some level of evergreen content to reliably and continually develop leads and create customers. There are even proven evergreen content formats, some of those include:
Content that can answer questions to a prospective or current client may have, and provide the most value. There is always a desire to know how to accomplish certain tasks and goals. The how-to material is always in need, and often in short supply in many industries. Why not be the provider of the how-to content? If you don't, your competitor will.
Here are a couple of examples of how-to content from our blog:
Case study content.
This type of content can commonly carry considerable impact in addition to being informative. Exhibiting for a customer where others have gone wrong via case study and how your product or services deliver an answer never goes unappreciated.
This type of content is also seen as premium content, and works great for lead generation.
Historical and trend content.
Although this particular avenue will require more skillful writing, the history of a service industry or product rarely loses value. Availing trends, historical data and revealing how that information suggests the benefits of your service or product can be compelling.
Here is an example of trend content:
Using content to delve into the intricacies of a particular topic is an excellent way to display your expertise in that arena. That is value for your prospective customer.
For any of these evergreen content types, up your game by using video as well. Video is an excellent way to engage your reader/viewer with a story that keeps them tuned in, all while learning and getting to know more about you.
These types of evergreen content ideas are only a part of the big picture, but it is a vital part of your overall content strategy.
Good content produces good results. High-quality content provides excellent results. Words matter.
Until next time,