January 5th, 2014
2 min read
This is a common question I get asked when I speak with anyone about inbound and content marketing. Depending on the situation, the person asking is either new to blogging and has no idea, or maybe they have been at it for a while and have heard a few different answers.
In either case, this is what I tell them.
Now, that can be taken a couple of different ways, so allow me to clarify.
In the world we live in today, especially with people consuming content more and more on mobile devices, brevity is key!
These days, people have very little time and even less attention spans. They are laser-focused on finding the answers they need and finding it fast. If your content is too long, you run the risk of a visitor bouncing from your post and not consuming it at all. So, keep your posts short, sweet, to the point, and actionable.
Now, with that said, generally speaking, a good rule of thumb is to have your blog post between 350-500 words. This should be plenty of copy to get your point across and provide value and answers to your readers.
Now, some experts recommend 700-1000 words, or more, per blog post and that is perfectly fine as well. In fact, long-form content does perform great as far as search engines are concerned. Again, it just depends on the topic and your audience. If you have a highly technical post, for example, you may need 1000+ words. So go for it!
When you are writing your blog post, you want to make sure to keep it on topic as best as you can. If you see that you are veering off and talking about many things, consider breaking your thoughts into a few different topical blog posts. This is great if you have a hard time coming up with blog post topic ideas.
Keep your audience, or buyer personas, in mind when you write. Focus on getting to the point, and answering the question at hand. If you have a post that is shorter than 350 words, go with it. A shorter post answering the topic at hand is better than no post at all.
In case you were wondering, this post is 509 words long.
Until next time,
Doc
Owner/Head Coach @ Bernco Media. Digital sales & marketing since 1997. Passion for teaching companies to be the most trusted voice in their space. They Ask, You Answer Certified Coach & HubSpot Certified Partner & Trainer. Reversed Type 2 Diabetes doing KETO. Wears Mickey Mouse Daily. Daydreaming of next Disneyland Trip.
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