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3 Things You Need to Know About Google AMP

by Darin "Doc" Berntson on Jul 5, 2017 8:00:00 AM

At a recent Salt Lake City HubSpot Users Group Event, a question came up about what is Google AMP, and why would you want to use it. 

So, I figured, let's address that question right here on the blog.

The “AMP” in Google AMP is an acronym for “accelerated mobile pages.” Introduced by the search engine giant in early 2016, AMP streamlines web pages and allows them to load faster on mobile devices like smartphones—four times faster according to some analysts.

That sounds great. But what does it mean for businesses trying to enhance their inbound marketing campaigns with more and better-qualified leads? Do you really need AMP?

Here are three things you need to know about Google AMP:

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Topics: Content Marketing, SEO

How Google Evaluates Your Content Marketing Efforts

by Darin "Doc" Berntson on Apr 28, 2016 7:43:00 AM

Sometimes, Google's ranking algorithms seem as inevitable (and as mysterious) as the IRS.

We know we have no choice but to live in a virtual world over which Google exerts tremendous control, but we don't always understand how to work productively within Google's universe.

This is never more true than when creating content. If you spend minutes, hours, or days on a piece of content, you want your audience to find it -- ideally through Google and other search engines. However, to achieve that goal, it's essential to understand the advanced tactics Google uses to analyze and evaluate each piece of content that goes live on the Internet.

The following are some of the key considerations Google uses when deciding how to rank content through organic search.

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Topics: Inbound Marketing, Content Marketing, SEO

4 Tips for Finding the Right Keywords for SEO Success

by Darin "Doc" Berntson on Apr 21, 2016 7:15:00 AM

You already know better than to stuff your articles and other content full of meaningless and contextually irrelevant keywords. But after you understand the basics of SEO (search engine optimization), how do you find and use keywords effectively?

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Topics: SEO

How Much Does Inbound Marketing Cost?

by Darin "Doc" Berntson on Nov 11, 2014 10:09:19 AM

One question I get in every conversation about inbound marketing is: How much does it cost? And every time I answer them the same way "it depends".

Look, there is no cookie cutter or plug and play approach when it comes to pricing inbound marketing for a prospective client, and if anyone tells you otherwise, run! Every situation is different as no business is starting out at the same place. 

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Topics: Inbound Marketing, Content Marketing, Social Media, SEO, Email Marketing

Just Say No To Article Directories For Link Building and SEO

by Darin "Doc" Berntson on Jan 29, 2014 5:10:00 PM

Just Because There Is A Shortcut, Should You Take It?

Over the past few weeks, I have had many conversations with business owners. A lot have been small business, the mom and pop shop type. Let me just say that I feel as if they are deploying tactics from 10 years ago, and expecting quick and long lasting results. YIKES!

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Topics: SEO