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One Obvious Reason No One is Opening Your Marketing Emails

by Darin "Doc" Berntson on Mar 16, 2017 10:26:39 AM

What awesome offer do you have to share via email marketing today?

It doesn't matter what your offer is!

Just before I finalized this post, I remembered "The Rock", and his crazy catch phrases from the WWE in the late 1990s - early 2000s. He would ask some jabroni "what's your name?" or and he would interrupt immediately with "it doesn't matter what your name is"

Well, let's bring out The Rock and have him ask you,  what do you think about your marketing emails?

Rock? 

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Topics: Email Marketing

5 Things You Can Do To Improve Email Marketing In 2017

by Darin "Doc" Berntson on Jan 24, 2017 8:00:00 AM

I have written about email marketing blunders in the past, but I felt it was time to talk about making email marketing better for your business.

Let's get started.

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Topics: Email Marketing

How Much Does Inbound Marketing Cost?

by Darin "Doc" Berntson on Nov 11, 2014 10:09:19 AM

One question I get in every conversation about inbound marketing is: How much does it cost? And every time I answer them the same way "it depends".

Look, there is no cookie cutter or plug and play approach when it comes to pricing inbound marketing for a prospective client, and if anyone tells you otherwise, run! Every situation is different as no business is starting out at the same place. 

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Topics: Inbound Marketing, Content Marketing, Social Media, SEO, Email Marketing

3 Happy Birthday Email Marketing Fails From Brands

by Darin "Doc" Berntson on Feb 26, 2014 9:06:00 AM

Since It’s Your Birthday, Will You Buy Our Crap? 

Monday was my birthday, and my email inbox was full of many happy birthday wishes from friends, family, and… brands! 

There is nothing like getting a birthday wish from a company that I have at some point and time given my birthday information to. Poor email marketing attempts, that are so obvioulsy canned and templated, really has a way of making you feel special on your birthday! 

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Topics: Email Marketing