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When Should You Start Advertising on Facebook? Yesterday!

by Darin "Doc" Berntson on Mar 21, 2017 8:08:00 AM

What started as a network for Harvard students has grown into a ubiquitous social network used by people in every corner of the world. Farmers, doctors, lawyers, teachers, astronauts…they’re all on Facebook.

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Topics: Inbound Marketing, Social Media

The Growing Power of Facebook for B2B Marketing

by Darin "Doc" Berntson on Mar 17, 2016 7:22:00 AM

Facebook Isn't Just for Teenagers and Hipsters.

In fact, it's not just for B2C companies that hope to attract the willing eyes of potential customers.

B2B companies are making excellent use of Facebook to not only find their target audiences, but to track their marketing efforts more effectively.

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Topics: Social Media

Has Twitter Jumped The Shark?

by Darin "Doc" Berntson on Oct 8, 2015 8:30:00 AM

Some Social Media Marketers Think Twitter Is Moving In The Wrong Direction

But the question is: The wrong direction for who?

Over the past few weeks, Twitter has released some updates to the platform, as well as announcements about the company leadership, and boy do these updates have some internet marketers in an uproar.

These updates are:

  • Jack is back - Jack Dorsey returns as CEO
  • Moments have been launched
  • Tweet / Share count button is being retired
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Topics: Social Media

Should Small Businesses be Advertising on LinkedIn?

by AJ Wilcox on Jan 20, 2015 8:30:00 AM

The following is a guest post by AJ Wilcox, of B2Linked.com. 

As a LinkedIn Advertising consultant, a question I get most from small business owners is, “Should small businesses be advertising on LinkedIn?”

LinkedIn is the most underappreciated social media advertising platform out there. Most don’t know it’s an option, which is unfortunate because it has the most robust and precise targeting of any platform that I’ve ever seen. The fact that it is overlooked is actually a great opportunity for advertisers to take advantage of low competition and strategic advantage over your competitors.

Let me walk you through the business models that tend to be extremely successful LinkedIn advertisers to help you decide if it’s worth a test for your business.

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Topics: Social Media

How Much Does Inbound Marketing Cost?

by Darin "Doc" Berntson on Nov 11, 2014 10:09:19 AM

One question I get in every conversation about inbound marketing is: How much does it cost? And every time I answer them the same way "it depends".

Look, there is no cookie cutter or plug and play approach when it comes to pricing inbound marketing for a prospective client, and if anyone tells you otherwise, run! Every situation is different as no business is starting out at the same place. 

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Topics: Inbound Marketing, Content Marketing, Social Media, SEO, Email Marketing

Vine Sprouts 6 Second Videos To The Web

by Darin "Doc" Berntson on Jan 4, 2014 10:13:00 AM

You No Longer Need Your Phone To Enjoy Vine Videos

Just before Christmas, Vine, the extremely popular 6 second video platform, announced that you could go and reserve your own personal URL. Did you get yours?

Yesterday the video service announced "Vine on the Web", and now we have a shiny new web based interface to enjoy.

Once you log in, you will have access to your stream of videos from the folks that you already follow. From there, you can do what you would normally do on the app such as like, re-vine, post to Twitter and Facebook, as well as comment.

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Topics: Social Media

Social Media Marketing: No More Free Lunch Folks

by Darin "Doc" Berntson on Jan 3, 2014 9:56:00 AM

You Should Totally Do Social Media, Because It Is FREE!

I hope you sensed my sarcasm in that headline!

When it comes to marketing and engaging in social media, the time is now to start having your budget set aside, and finally give social media the attention it deserves.

As social networks, such as Facebook, continually update their algorithms, it will be increasingly more difficult for you to get your business in front of a new audience, not to mention the audience you have taken the last few years to build. 

Let's look at two of the biggest costs of doing social media marketing in 2014 and beyond.

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Topics: Social Media