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Tips to Choose the Right Social Media Platform for Your Business

April 17th, 2018 | 2 min read

By Darin "Doc" Berntson

Tips to Choose the Right Social Media Platform for Your Business

Once you decide to start marketing your business through social media, it can be hard to figure out where to start. Though most business owners start on Facebook and Twitter, your business might appeal more to those on Pinterest or Snapchat.

If you are struggling to decide where to start your advertising campaign, here are some tips to help you choose the right social media platform.

Where is your target audience?

In order to sell a product or service properly, you need to be tuned to your target audience. The same goes for marketing. You need to figure out which social media sites they spend most of their time at.

Though you might want to be on Facebook and Twitter to try to reach the billions of people on there, your marketing budget may be better spent on Instagram so you can focus on finding and attracting the right people!

Don't be so afraid to make a decision that you don't make one at all.

Too many business owners and even marketers get stuck in the planning stage. Instead of actually doing something, they continue to learn and plan, without finding any new customers.

You may worry that you might make the wrong decision but don't. If you are not getting the results that you want, you can always try another platform later.

Think about the future.

What types of content can you do for the foreseeable future? Though you may enjoy videos, you might realize that you are not going to be able to make a video every week for the next several months and years. It might be too much. Instead, you may want to focus your marketing on images that are easily shared on Facebook, Twitter, and Instagram.

Use the social media sites that you enjoy being on.

Even if your target audience is on one site, if you don't like to use it, your marketing campaign will not be a success. While you may struggle to use it, you will eventually start to avoid it and give up on social media marketing altogether.

As well as those you are good at.

By focusing on creating content that you are good at, your marketing will go much smoother. You will also enjoy it, so you are more likely to continue with your efforts.

By focusing on social media sites that you enjoy and are good at, your marketing campaign is much more likely to succeed. Your potential customers will be able to see your enthusiasm and will stick around to find out more. It doesn't matter if there are fewer people to market to because your efforts will go much farther when you enjoy it!

Ask for help.

If you are genuinely unsure about where you should be advertising your business on social media, you need to get help. Whether you delegate all of your marketing or just the planning stage, it can help you and your business.

It can be hard to make the right decision when it comes to choosing a platform for your social media marketing. However, many people don't ever make the decision. Instead, they plan and plan and then plan some more. You need to get started, or your business will not be as successful as it could be!

You should also choose a platform that you enjoy and are good at. It is also vital that you are going to be able to come up with new content on a regular basis. Videos are hard for many people so it might be a good idea to start elsewhere.

Darin "Doc" Berntson

Owner/Head Coach @ Bernco Media. Digital sales & marketing since 1997. Passion for teaching companies to be the most trusted voice in their space. They Ask, You Answer Certified Coach & HubSpot Certified Partner & Trainer. Reversed Type 2 Diabetes doing KETO. Wears Mickey Mouse Daily. Daydreaming of next Disneyland Trip.