You No Longer Need Your Phone To Enjoy Vine Videos
Just before Christmas, Vine, the extremely popular 6-second video platform, announced that you could go and reserve your own personal URL. Did you get yours?
Yesterday the video service announced "Vine on the Web", and now we have a shiny new web-based interface to enjoy.
Once you log in, you will have access to your stream of videos from the folks that you already follow. From there, you can do what you would normally do on the app such as like, re-vine, post to Twitter and Facebook, as well as comment.
A nifty feature on the page called "TV Mode" lets you open up a cool auto-play viewer. Just click the TV icon at the top right of the page, and enjoy! It's really pretty cool.
You can also grab the embed code for your favorite vines, and add them to your website. For example, here is this post obligatory cat vine (it makes me laugh! Be sure to click on the sound. You may pass out laughing yourself.)
And now that you can create your own vanity URL, you can share it with your friends and followers, For example, my personal Vine URL is https://vine.co/iGoByDoc. You will see the vines I create, as well as the ones I re-vine. (Don't judge me)
The one thing that is missing at the moment, however, is discovery. On the app, you can go into channels such as comedy, cats, dogs, food, etc. This is something I hope gets added. The post from Vine states:
"This release is just a first step toward bringing you a richer, more enjoyable web experience. We look forward to introducing more improvements in 2014."
So, let's hope they deliver!
Brands Be Like: How Will We Take Advantage of Vine?
It's pretty cool to see what some of the brands are doing on Vine. Gary Vaynerchuk, the social media genius who started Vayner Media, just co-founded a new agency called GrapeStory.
This new mobile-focused agency is all about matching brands up with the best Vine personalities/celebrities. To give you an idea of how serious they are taking Vine, a couple of their clients are Virgin Mobile and GE.
One of the brands I like to follow is Nordstrom. They seem to be working with an awesome, sleight-of-hand Vine celebrity, by the name of Zack King. Some of the videos he has done are pretty freaking cool. Check this one out.
You already see brands pairing with YouTube celebrities with too much success. It will be interesting to see, however, how much success comes from doing this with Vine celebrities. What will be the measurement of success? With YouTube, you can insert links into your description, and you get SEO benefits as well. So, time will tell.
Will You Get Your Business Vine On?
Now that Vine has spread its wings to the web, it will be interesting to see how businesses pick up the platform. We have seen many businesses and brands do well on Instagram, both with photos and videos. Is Vine the next social media marketing land grab?
I love Vine... I think it is a very entertaining platform. But, it can be a bit of a time suck. You would think, since they are just 6-second videos, you will not be on the app very long... but be warned, 6 seconds can easily turn into 2 hours.
Owner/Head Coach @ Bernco Media. Digital sales & marketing since 1997. Passion for teaching companies to be the most trusted voice in their space. They Ask, You Answer Certified Coach & HubSpot Certified Partner & Trainer. Reversed Type 2 Diabetes doing KETO. Wears Mickey Mouse Daily. Daydreaming of next Disneyland Trip.