It's no secret that Facebook has been having some PR issues lately. However, despite the negative press, at least one survey shows that Facebook use remains mostly unchanged.
Survey Says: Facebook is Staying
The survey of over 2,000 social media users found that 75 percent of them said they use Facebook at least once a day, with 50 percent of these saying the amount they use Facebook has not changed. Another 26 percent of them said that they are even using Facebook more. Only 1 percent of those polled said they had deleted their Facebook account entirely.
The survey also asked how users feel about their privacy settings on Facebook, given the recent controversies. 20 percent of respondents said they felt like they had no control over who sees their information on Facebook, while another 9 percent said they didn't know. This seems to suggest that Facebook still has a ways to go towards making users feel at ease about storing their personal information on the social media site, something Facebook is sure to address.
Facebook Numbers Continue to Grow
The fact that most people aren't leaving Facebook is shown in Facebook's recent earnings announcement. It showed that the number of active users has grown 13 percent so that it is now up to over 1.45 billion people.
What This Means For You
If your business uses Facebook for marketing on social media, this is all likely good news for you. The numbers suggest that Facebook continues to grow and that the recent privacy problems they've been dealing with are not impacting their numbers too much. You should feel comfortable continuing to market through Facebook for the time being, as it doesn't seem like people are going to leave just yet.
To learn more about how Facebook's new privacy changes might impact your business, please feel free to contact us at any time.