Twitter seems like one of those social media platforms that is meant for individuals, rather than for businesses. However, if you're a business who hasn't gotten on Twitter yet, then it might be time for you to get on board. Before you do, though, here are a few pieces of advice you should keep in mind.
Tip #1: Know Your Goals
Before you compose your first tweet, you should take a page out of PC Mag's playbook and ask what you're trying to do on Twitter. Not just in a general sense, but specifically. Are you looking to network with other businesses? Are you looking to make sales? Are you trying to build your brand, or increase your audience? You need to know your goals before you get started.
Tip #2: Find (And Interact) With Influencers
Influencers are people who operate in your industry, and who have a big audience that listens to them. These are the people you should seek out, and interact with, in order to get the most out of Twitter according to CIO. These influencers will help bring your company, and message, to a broader audience than you can reach on your own, which will significantly lighten your personal workload.
Tip #3: Leave Your Mark
As Social Media Examiner points out, you can do a lot to customize your Twitter page. You should take advantage of every opportunity to make your page immediately recognizable, and to build your brand using your profile, background, etc. The more unique your page is, the more attention it will grab.
Tip #4: Stay On Schedule
Consistency is key when it comes to using social media successfully, and that's just as true on Twitter as it is anywhere else. So make sure you establish a schedule of how often you're going to upload certain kinds of content and try to tweet about the same amount every day.
Tip #5: Talk Smarter, Use Pictures
Twitter's cap on how many characters you can use might seem like too much pressure, but it can force you to get creative. Also, it can make you use images and videos to get your point across. Embrace multimedia tweets, and make sure you pay attention to which ones get the best reaction from your followers.