The thing with Facebook Ads is that you can never quite keep up with all the updates. They tend to appear on ads manager overnight.
Here are a few updates you might have missed this year that might be the difference between a high and low ROI for your business.
Beta tested last year and launched early this year; dynamic creative uses a Facebook algorithm to deliver the best combination of your creative assets automatically.
The tool allows you to create a Facebook Ad with up to 30 creative assets. For instance, five headlines, ten images or videos, and five CTA buttons.
After publishing the ad, Facebook mixes and matches the creative assets to get what will execute best. At the moment, the feature is geared towards three aims.
- Install Ads
Dynamic Language Optimization
Launched late last year in November 2017, this is one feature that is still attracting a lot of good reviews and excitement in 2018.
The feature allows a brand with a multilingual audience to create just one ad, but with up to six language variations. That means if your brand has an audience in a region that speaks Spanish, German and Hindi, then Facebook shows the ad in the relevant language for each user.
It is not always obvious which language is predominant in a given region. The feature allows your B2B or B2C to be more personal and to reach a wider audience.
Support for 3D Posts
Which is more impactful? A photo of a beautiful coat or an AR coat a user can try on?
That is quite possibly the future of Facebook advertising according to Ocean Quigley, Facebook's creative director for social VR.
For now, marketers can take advantage of the 3D posts launched early this year. 3D posts provide better clarity and interaction with products.
These three updates have already helped numerous brands maximize their Return On Investment. If you are yet to start using them, the time has never been better, contact us for a helping hand.