{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Understanding The Need For Strategy In Digital Marketing

by Darin "Doc" Berntson on May 16, 2018

Understanding The Need For Strategy In Digital Marketing

Digital marketing wears the crown for a reason.

An effective SEO (Search Engine Optimization), PPC (Pay Per Click) advertising, or social media marketing campaign can provide a massive return on investment to brands with all different types of budgets, but knowing when to launch what marketing tactic is a skill separate from finding success within a specific outlet.

Multi-tasking is effective for computers and AI, but marketing professionals need to have focus and develop a strategy when shooting for the win. Keep reading....

Where Have You Been?

Often, the best way to move forward is to look back. Companies have a tendency to want to utilize every new marketing option that they hear about, and for a good reason, success does not come to those who stand still. The bad news is, when you blindly adopt a new technology or marketing practice, you often fail to see the results you desire. Both consumer and vendor have to learn new skills during the life-span of a cutting-edge marketing tactic, so no one is to blame. The good news is, digital marketing is in a place now where tried and true practices can almost always show positive results.

We start developing a strategy for selecting the correct marketing tactic at any given time by looking at what has failed, or worked to our benefit, in the past. Gathering data related to past marketing campaigns allows us to improve upon things that have done well, while potentially eliminating the need for things that may not work for promoting our brand. If we know where we've been, we have a better idea of how to move toward success.

The Right Stuff

Knowing what digital marketing strategies to select at any given time is a skill that can be built upon with time. The tools that marketers have at their disposal now for creating, monitoring, testing, and changing digital campaigns of all types are nothing short of amazing. We have 24x7 access to all kinds of demographic and return on investment data, but again, if we're not employing the right methods for promoting your products and services, we're not succeeding.

A good marketing partner will work hard and long to understand your products, services, goals, and target markets. Trust takes time to build and finding the right digital marketing partner for your business can be a process. Make sure the partner you choose is open and honest and doesn't try to sell you big dreams at the start of your relationship. It takes dedication and respect for your business for a marketing professional to truly understand how to craft a winning strategy.

No Fear

Failures within the scope of a digital marketing campaign aren't really a thing. What this should mean to you is this: Any good marketing professional will know how to take the results of any campaign and use them as valuable tools to strengthen your brand. Your budget should be a topic that is discussed early on in the decision-making process when forming a strategy, and you should be willing to lose all of the money you've dedicated to a specific digital marketing tactic, especially if you are just getting started.

The concept of sticking with a strategy is critical. Set goals and deadlines that you are comfortable with, and have no fear. As your relationship with your digital marketing professionals grows, your expectations will evolve. If you are promised results, please run away...but still, NO FEAR.

Stepping Forward

Hopefully, you're beginning to understand what a digital marketing strategy is, and why it is essential. We're confident in our abilities, and want you to have knowledge about the things that can be done. Contact us today and we can continue this conversation.

Schedule Free Consultation with Doc

Topics: Strategy